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Ethique

Tone It Down Purple Solid Shampoo

$22.95
$22.95
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Tone It Down purple solid shampoo from Ethique is great for blondes and silver foxes while being soap-free and pH-balanced.

Say ba-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulphates or petrochemical-derived dyes, this bar is best used as your regular shampoo to keep the yellow tones at bay.

Babassu and jasmine oils add shine and body with beetroot extract for extra colour power - combine with Tone It Down solid conditioner for luminous locks.

Save 3 x 350ml plastic bottles and 2.7L of water with each bar.

Ethique is 100% palm-free. All ingredients are derived from non-palm sources such as rice bran or coconut oils. 

Thoroughly wet your hair. Swipe the bar several times through your roots. Put the bar down. Work the product through your hair, it will lather up! Rinse and follow with conditioner if you need to. Pro tip: to keep brass at bay, use this as your regular shampoo.

Sodium Cocoyl Isethionate, Sodium Cocoyl Glycinate, Stearic Acid, Mica, Cocoyl Methyl Glucamide, Theobroma Cacao (Cocoa) Seed Butter, Lactic Acid, Orbignya Oleifera (Babassu) Seed Oil, Betaine, Brassica Alcohol, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance^, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beetroot) Extract, Benzyl Benzoate*, Benzyl Alcohol*, Linalool*, Eugenol*.

*Component of essential oils
^Certified natural

Made in New Zealand.

Visit us in person for eco-friendly, sustainable and natural product alternatives, including our refill station.

Store address
39 Verner Street
Goulburn NSW 2580

Opening hours
Tuesday 10am - 3pm & 3.45pm - 5pm
Wednesday 10am - 3pm & 3.45pm - 5pm
Thursday 10am - 3pm & 3.45pm - 5pm
Friday 10am - 3pm & 3.45pm - 5pm

Easter trading
Easter Friday 18th April CLOSED
22nd - 24th April CLOSED
Anzac Day 25th April CLOSED

Shop online and pick-up in store.

Why shop with us?

  • Eco-friendly Packaging

    All of our orders are wrapped in eco-friendly and plastic-free packaging.
    You can recycle, compost, or reuse it.

    Our sustainability commitment

  • Planting Trees

    We're planting trees each month with Ecologi, contributing to a greener, more sustainable future.

    Explore our Ecologi forest

  • Local delivery & Store pick-up

    Our store in Goulburn NSW is now open.
    Pop in for a visit or order online for local delivery or pick-up.

Great things about Shampoo Bars

Let's take a look at what makes shampoo bars a great zero-waste option, and how you can introduce this kinder alternative into your hair care routine.

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